Every online-marketing pro talks about the importance of growing your list. They’re right, of course. But if you’re a solopreneur who provides client-facing services, how do take your website traffic and turn it into new business? Specifically, how do you create lead magnets that yield high-value leads and ideal clients? In this post I share […]
My First Impressions of the New Mailchimp Popup Forms
This afternoon I went to my Mailchimp to make a change to a signup form. At the forms list, I scrolled down and saw “Subscriber popup.” Wait, what? UPDATE February 1: Well, that didn’t last long. After installing the popup, my sign-ups fell off a cliff, as did my page views and average time on […]
How to Change the Text on Mailchimp’s “Subscribe to List” Button
The old retail adage, “a confused mind never buys,” applies to online sign-ups, too. Here’s an example. Mailchimp’s default text on its sign-up buttons says “Subscribe to list.” But “Subscribe to list” is not what you want the visitor to see when she’s registering to receive your e-book, white paper, or other product. “Subscribe to […]
Why I Moved My WordPress Website to Rainmaker
This week I’m rolling out a new design for TheSolopreneurLife.com. It’s actually more than a new design. It’s a complete website overhaul: the exterior, the interior, a total engine replacement, new tires, new brakes, and new shocks. The only things left unchanged are the paint colors. This is a bittersweet moment. I’m fond of the […]