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You are here: Home / Archives for Conversion

How to Create Lead Magnets That Convert

February 21, 2015 by Gregory Rouse 7 Comments

How to Create Lead Magnets That Convert

Every online-marketing pro talks about the importance of growing your list. They’re right, of course. But if you’re a solopreneur who provides client-facing services, how do take your website traffic and turn it into new business? Specifically, how do you create lead magnets that yield high-value leads and ideal clients? In this post I share […]

Filed Under: Niche Marketing, Website Tagged With: Conversion, Ideal Clients, Inbound Marketing, Lead Magnet, Leads, online marketing, sales cycle

My First Impressions of the New Mailchimp Popup Forms

January 30, 2015 by Gregory Rouse 2 Comments

My First Impressions of the New Mailchimp Popup Forms

This afternoon I went to my Mailchimp to make a change to a signup form. At the forms list, I scrolled down and saw “Subscriber popup.” Wait, what? UPDATE February 1: Well, that didn’t last long. After installing the popup, my sign-ups fell off a cliff, as did my page views and average time on […]

Filed Under: Rainmaker, Uncategorized, Website Tagged With: Conversion, Inbound Marketing, Listbuilding, Mailchimp, Popup

How to Change the Text on Mailchimp’s “Subscribe to List” Button

December 19, 2014 by Gregory Rouse 27 Comments

The old retail adage, “a confused mind never buys,” applies to online sign-ups, too. Here’s an example. Mailchimp’s default text on its sign-up buttons says “Subscribe to list.” But “Subscribe to list” is not what you want the visitor to see when she’s registering to receive your e-book, white paper, or other product. “Subscribe to […]

Filed Under: Niche Marketing, Website Tagged With: Conversion, Mailchimp

Why I Moved My WordPress Website to Rainmaker

December 9, 2014 by Gregory Rouse 2 Comments

Why I Moved My WordPress Website to Rainmaker

This week I’m rolling out a new design for TheSolopreneurLife.com. It’s actually more than a new design. It’s a complete website overhaul: the exterior, the interior, a total engine replacement, new tires, new brakes, and new shocks. The only things left unchanged are the paint colors. This is a bittersweet moment. I’m fond of the […]

Filed Under: Home Business, Niche Marketing, Solopreneurship, Website Tagged With: Conversion, Rainmaker, Responsive design, Website overhaul, WordPress

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