At this very moment, there’s a person plotting to win your future customers.
I’ve met your competition, and I can tell you this:
• They’re just as smart as you, perhaps smarter.
• They worked harder in school than you did.
• They’re willing to work for less money than you are.
• Their skills are more up-to-date than yours.
• They want what you have.
How will you beat your competition in 2013 — and beyond? What’s your plan to win?