Some of you may know that I’m a geek when it comes to the golf swing. One of my favorite golf-swing experts, Jim McLean, frequently says that most golf instruction has absolutely nothing to do with whether the golf ball will be struck well.
If you doubt him, compare Jim Furyk’s golf swing to that of Doug Sanders. It’s astounding how two swings that are so different could produce pro-level results. And it proves that most elements of the golf swing (stance, grip, backswing, tempo, follow-through, etc.) aren’t fundamental to success.
So why is there so much golf how-to info out there — magazines, TV shows, infomercials, DVDs?
There are two explanations that I can see:
1) The people writing the instruction material don’t understand the subject.
2) The desire to produce content that can be sold to golfers.
The sad thing is golfers read these tips, spend time and money implementing them, and their ballstriking doesn’t improve.
The same is true of advice for solopreneurs. Nearly all of it has nothing to do with solo-business success.
Just like Furyk and Sanders, the methods of successful solopreneurs vary tremendously. They differ on: how much they work, where they work, when they work, how much they delegate, how they market, how they strategize, how they sell, how well-designed their Web sites are, whether or not they blog, how often they blog, which social-media platforms they use, whether they use social media at all!
I could go on and on, but you get the point: Nearly everything you read in the realm of advice is either about the author’s personal preference or it was written for entertainment. Hey, we all like to be entertained, but just know that what you’re consuming isn’t important to your business.
I’m not saying this to criticize anyone. I’m saying it so you won’t waste your time implementing every tip you read. I’m saying it so you will concentrate on the fundamentals and trust your methods regarding everything else.