This is a review of Amy Harrison’s new e-book, “Copywriting Phrase-Book: 501 Shortcuts to Compelling Content.”
Why did Amy Harrison create a copywriting product that’s going to put herself out of business? I don’t understand.
Amy is a copywriter based in England. She’s a brilliant writer—the kind of brilliant that tells me I’m in the wrong line of work. Her Web site is one of two that I recommend for copywriting.
Amy has done me and the rest of the copywriting world an enormous favor; she has revealed some of her secrets in a pearl of an e-book titled “Copywriting Phrase-Book: 501 Shortcuts to Compelling Content.” (Affiliate link, read my policy regarding affiliates.)
Amy, who was a “Featured Soloist” here in June, says the book is for bloggers and business owners, and I agree with that. Anyone who writes copy can benefit from “Phrase-Book.” She divides it into eight sections, including: “104 Phrases to Keep It Conversational,” “75 Phrases for Adding POW,” and “Phrases to Show Them How They’ll Feel.”
My favorite is two pages of genius titled “30 Ways to a Killer Headline.” In it Amy provides 30 headline templates. Simply fill in the blanks, and you have a headline. I tried it with a landing page I am working on, and the templates work really well. In fact, I am laughing because I won’t have to bleed over a headline ever again.
Amy’s “Phrase-Book” is short—only 13 pages. I applaud her for that, because way too many e-books are twice or even three times longer than they need to be. Amy shows respect for her readers by not making them dig for the good stuff. In “Phrase-Book,” it’s all good.
“Phrase-Book” sells for $12 USD and can be purchased by clicking here (affiliate link).