Blog Post

 The Solopreneur Life | Passive Income | Home Business

10 Things Your Client Doesn’t Want to Hear At Your First Meeting

  • By Larry Keltto
  • 24 Aug, 2010

G uys, if you are striking out in your attempts to take fine prospective clients from the first meeting to the signed contract, then this article is for you. It is free advice, but it is extremely valuable, so pay attention!

(Gals, you can read it for the entertainment value.)

To begin with, you must remember that this is your first meeting with a potentially EXCELLENT client. You are meeting her for lunch.

She loved your Web site and she was impressed with your e-mail manner, but the only thing she cares about at this lunch meeting is what you can do to help her wobbly business.

Above all, focus on her needs! She did not come here today to listen to you reading from your latest e-book, “The Unabridged History of My Success With Clients.”

Alright, listen up!

1. She doesn’t want to hear about the messy breakups you have had with ex-clients. She doesn’t want to know how crazy, wacko, and nuts they all were.
When it’s safe to mention: NEVER, because she will recognize that the common element in the breakups was YOU.

2. Unless her business is politics, she doesn’t want to know about your political leanings.
When it’s safe to mention: Are you kidding?! Save the Ayn Rand or Karl Marx rants for anonymous online discussion forums.

3. Even if her business is golf, she doesn’t want to hear about your game and the swing changes that you’re working on.
When it’s safe to mention: ONLY on the first tee when you play “client golf” together.

4. She doesn’t want to hear how much you grossed last year. She will think you’re interested in only one thing.
When it’s safe to mention: After you have become bosom buddies and the two of you are tossing back martinis during a weekend in Las Vegas.

5. She most definitely doesn’t want to hear about your fantasy football prowess. That’s all I should have to say on that subject.
When it’s safe to mention: NEVER, EVER! It’s safe to talk about only in the very unlikely event that the two of you someday form a new business together. And even then, bring it up AFTER the articles of incorporation have been signed.

6. She really doesn’t want to hear that you’ve learned A TON about sales and marketing from watching “Mad Men.”
When it’s safe to mention: After the marketing advice you give her results in enormous sales gains for her business. Then when you mention your “Mad Men” secret, she will think you’re kidding and she might find your Draperesque sense of humor kind of cute.

7. She might not want to hear about your dog. But then again, she might. Be careful with this one; what if she’s a cat person?
When it’s safe to mention: After your client mentions that she is a dog person. From then on, ALWAYS bring up dogs in conversation.

8. She doesn’t want to hear that you were accepted at Princeton and wait-listed at Harvard, but you attended State U. out of respect for your parents. And that was because they’re huge donors to State and the new wing of the business school was named after them.
When it’s safe to mention: Sorry, she will never believe that whopper.

9. She doesn’t want to hear that you love Peter Cetera. (Dude, how can you be so dumb?! She’s seen the commercial.)
When it’s safe to mention: In five, maybe 10 years, after everybody has forgotten it.

10. She doesn’t want to know how busy you are with other GREAT clients, because it means you are too busy to solve her challenges.
When it’s safe to mention: During the nasty screaming match that marks the end of your profitable but stormy business relationship.

new_icons

Free Newsletter 
"Get the Latest Solopreneur Tips and Advice"


Sign Up Now!

By Gregory Rouse 04 Apr, 2019
Learning how to create passive income with no money is not easy... It's taken me years and a lot of trial and error to figure it out. But first, I should probably define passive income...
By Gregory Rouse 03 Apr, 2019
10 super successful niche marketing examples that you can model after.
By Gregory Rouse 02 Apr, 2019
Learn all about niche marketing along with taking a look at different niche marketing examples...
By Gregory Rouse 01 Apr, 2019
This is The Solopreneur Life’s “Featured Solopreneur,” the purpose of which is to give all of us a glimpse at how other solopreneurs operate their small businesses. This week we meet Rob Place. If you would like to be the “Featured Solopreneur,” please send me an e-mail. Name of solopreneur: Rob Place Name of […]
By Gregory Rouse 01 Apr, 2019
This is The Solopreneur Life’s “Featured Soloist,” the purpose of which is to give all of us a glimpse at how other solopreneurs operate their small businesses. Today we meet Monique Y. Wells. If you would like to be the “Featured Soloist,” please send me an e-mail. Name of solopreneur: Monique Y. Wells Name […]
By Gregory Rouse 01 Apr, 2019
This is The Solopreneur Life’s “Featured Solopreneur,” the purpose of which is to give all of us a glimpse at how other solopreneurs operate their small businesses. This week we meet Burton Kelso. If you would like to be the “Featured Solopreneur,” please send me an e-mail. Name of solopreneur: Burton Kelso Name of […]
By Gregory Rouse 01 Apr, 2019
This is The Solopreneur Life’s “Featured Solopreneur,” the purpose of which is to give all of us a glimpse at how other solopreneurs operate their small businesses. Today we meet Nea Joy Justice. If you would like to be the “Featured Solopreneur,” please send me an e-mail. Name of solopreneur: Nea Joy Justice Name […]
By Gregory Rouse 01 Apr, 2019
This is The Solopreneur Life’s “Featured Solopreneur,” the purpose of which is to give all of us a glimpse at how other solopreneurs operate their small businesses. This week we meet Shauna Washington. If you would like to be the “Featured Solopreneur,” please send me an e-mail. Name of solopreneur: Shauna Washington – The […]
By Gregory Rouse 01 Apr, 2019
This is The Solopreneur Life’s “Featured Solopreneur,” the purpose of which is to give all of us a glimpse at how other solopreneurs operate their small businesses. Today we meet Derek Peterson. If you would like to be the “Featured Solopreneur,” please send me an e-mail. Name of solopreneur: Derek Peterson, International Child/Youth Advocate […]
By Gregory Rouse 01 Apr, 2019
This is The Solopreneur Life’s “Featured Solopreneur,” the purpose of which is to give all of us a glimpse at how other solopreneurs operate their small businesses. Today we meet Kent J. McDonald. If you would like to be the “Featured Solopreneur,” please send me an e-mail. Name of solopreneur: Kent J. McDonald Name […]
More Posts
Share by: