My First Impressions of the New Mailchimp Popup Forms

This afternoon I went to my Mailchimp to make a change to a signup form. At the forms list, I scrolled down and saw “Subscriber popup.”

I was surprised to see this today when I was in my Mailchimp account.
I was surprised to see this today when I was in my Mailchimp account.

Wait, what?

UPDATE February 1: Well, that didn’t last long. After installing the popup, my sign-ups fell off a cliff, as did my page views and average time on the site. So I pulled the plug. I think the problem is that the popup appears too quickly; five seconds isn’t enough time for people to get into the site. If Mailchimp gives me the option of setting the time to 30 seconds or 1 minute, I’ll give the popup another try.

Yep, Mailchimp has finally added popup forms. It’s about three years overdue. (Mailchimp apparently had a popup in the past, but the first time I heard about it was in Mailchimp’s announcement of this new popup. Mailchimp calls its old one the “evil” popup…and offers no explanation for why it was evil…okay…moving on.)

Mailchimp introduced its new popup in December and then released instructional information earlier this month.

Popup technology is abused more than any other online tool. It’s a shame because, when used properly, popups can be helpful to both the reader and the website operator.

I’ve tried several popup products (5, 10, 15?), and you’ll notice that popups are absent from my Tools That Work page. I’ve had three issues with popups that I’ve tried: bad graphic design; negative effect on my website’s speed; and poor conversion results.

I hope the Mailchimp popup performs better. But if it doesn’t, I will be implementing the use of a fixed banner (an element at the top of the site that doesn’t move as you scroll down) that I’ve been working on.

I created a Mailchimp popup form today for Here are my first impressions.
[Read more…]

How to Make a Media Kit That Gets You Great PR

Client: “I finished writing my e-book and I self-published it.”

Me: “Congratulations!”

Client: “Thank you! Right now I’m trying to put together a media tour to promote my book. But nobody at the newspapers, websites, or radio shows is returning my emails. Even the podcasters and bloggers are ignoring me. What I am doing wrong?”

Me: “Let me take a look at your media kit.”

Client: “What’s a media kit?”
[Read more…]

What Does It Mean to Live the Solopreneur Life?

What does it mean to “live the solopreneur life.” It means thousands of things to me. Here are 19.

• Learning, all the time
• Getting on my bike and riding, when I need a spark
• Competing
• Placing zero value on face time
• Finding my perfect niche
• Giving permission to my Inner Genius, my Inner Poet, my Inner Programmer
• Being fair to my clients, and myself
• Going on an Elmore Leonard binge, because it’s fun
• Keeping promises
• Telling the truth
• Developing long-term relationships
• Serving
• Doing my best work
• Dynamiting the dam on Creativity River
• Saying I’m sorry
• Making the numbers
• Dropping everything when my daughter has the flu
• Taking risks
• Improving

Random Thoughts After a 10-Day Family Vacation

Late last night my wife, two daughters, and I arrived home in Minnesota after spending 10 days in Estes Park, Colorado. We’ve made the trip every year to EP since 2001, and we drive. Here are random thoughts from the vacation.

My wife (she's in the bottom-right corner) admires the majesty of Rocky Mountain National Park.
My wife (she’s in the bottom-right corner) admires the majesty of Rocky Mountain National Park.

• I didn’t see evidence of Colorado’s legalization of marijuana, except for a head shop on Pearl Street in Boulder. But I suspect the shop has been there for decades, and with the new law the owners can stop the charade that they’re selling pipes and rolling papers to connoisseurs of tobacco.

• The driving range at the Estes Park Golf Course has the most beautiful views I’ve ever seen on a range.

• I could live in the Boulder Book Store.

• If you or someone you know needs a dose of humility, spend time in the Rocky Mountains. If you don’t pay proper respect to the Rockies, they will knock you down, break your bones, dehydrate your sorry hide, and leave you begging for oxygen.

• Entrepreneurs can be annoying. One night my family and I were playing miniature golf, and the group in front of us was playing the course as a ten-some. From their t-shirts, hair, and shoes, I said to my wife: “I bet they’re a Christian rock band — and their roadies.” It turned out they were entrepreneurs on a networking retreat in the mountains. Their extremely chipper leader — the guy who wasn’t wearing skinny jeans — told us they were entrepreneurs in the high-tech space, and they intended to “rock the rockies.” My internal reaction was: good Lord, I hope I don’t come off as such a self-absorbed dork.

• The novel “Lonesome Dove” was my “vacation book” this year. It truly is — as the cover says — an epic masterpiece.

• This was the year our teen daughters reached the “we-miss-our-friends we-just-want-to-go-home” stage. And what a pleasure it was! Believe it or not, I was a pain in the rear at that age, too. When I was 16 and my family was on a vacation in South Carolina, I remember mocking the idea of going golfing with my dad and receiving the “your-dad-looks-forward-to-this-all-year-long” lecture.

• At our family’s cabin, which is at 8,247 feet elevation, I’m happy to sit on the porch and watch the weather. In a 30-minute span, we can experience scorching sun followed by high wind, heavy rain, hail, and then crisp air and rainbows.

I took this picture during our daughter's campus visit at the University of Colorado in Boulder.
I took this picture during our daughter’s campus visit at the University of Colorado in Boulder.

• My wife and I joined our oldest daughter on her campus visit at the University of Colorado in Boulder. It’s the most beautiful campus I’ve ever seen, and it’s not just the mountain background: the architecture (inspired by Tuscany) is consistent from building to building. I’m ready to enroll.

• Interstate 80 is a wasteland of semis. (That’s what we in the Midwest call 18-wheelers.) I-80, especially in Nebraska, is an unbroken line of trucks. When passing a semi, I risk my life. During the pass, truck drivers invariably swerve a wee bit to the left, and I’m forced to stand on the accelerator. And then there are the times when a semi tries to pass another semi. Did you know that the average semi takes 11 minutes to make a pass? The result is a line of cars that stretches beyond the horizon.

I like how the UK deals with semis on highways: the “lorries” have their own lane on the far left and they’re not allowed to pass.

• In our 880-mile drive home yesterday, I did not see a single state trooper. No wonder I was being passed all day while going 75.

• Snacks on the Interstate while on vacation are awesome. I indulge in Cheez-Its, Tootsie Pops, and Diet Coke.

This is our family's trusty minivan, moments before we left for home.
This is our family’s trusty minivan, moments before we left for home.

• Make fun of them all you want, but minivans are the best thing to happen to the sanity of the American family since the invention of the dishwasher.

• Here’s a business opportunity: create a budget hotel where “breakfast” doesn’t consist of a cramped space; CNN on the TV and played at high volume; plastic plates and cutlery; waterlogged scrambled eggs; French toast that’s prepared in a toaster; flavorless fruit; and people who come to breakfast wearing flip-flops and pajamas.

• The “license plate game” endures as the best vacation activity ever invented. This year we got 42 states, which is the most we’ve gotten in the past five years. We did not get Hawaii, Maine, Maryland, Delaware, Vermont, New Hampshire, West Virginia, and Mississippi. We actually did get Hawaii one year. Oddly enough, we didn’t see a Montana plate until we were in Colorado.

• Kum and Go’s currently are nicest convenience stores on Earth. Despite their pornographic name, each Kum and Go is clean, spacious, nicely air-conditioned, and staffed by people who don’t look like meth heads.

• I hear California is in drought. Water levels on the Plains are at an all-time high. Weird. But no, California (and you, too, Nevada, New Mexico, and Arizona), you can’t have our water. If you want water, don’t live in a desert.

• The mountains are spectacular, but for my money, there’s nothing more beautiful than a sunset on the Plains.

• I have only one word to describe Minnesota: HUMID! When we’re driving home and cross the border into Minnesota, it feels like we’ve stepped into a greenhouse. No wonder farming has been a profitable endeavor here for more than 150 years! You’d have to be incredibly inept to fail to grow anything in an environment where there’s ample water, warmth, and sun.

How Affordable is Housing in America’s Best Small Towns?

How affordable is the housing in America’s best small towns? Three things came together and caused me to ask that question:

• I was on vacation in Phoenix last week — to recover from Minnesota’s bleak winter and to escape its wintry spring. This was the second time I’ve been to Phoenix, and I love it. Sunny, highs in the 80s. I could definitely live there, at least in the winter.

• As I look out the window from my home in Owatonna, Minnesota, it’s snowing.

• Smithsonian magazine last week published its annual list of America’s best small towns. Their criteria: cities with vibrant cultural opportunities and populations of less than 15,000.

So, I consulted to find out how affordable the housing is for the cities on the Smithsonian list.

Below are: 1) the cities’ ranking on the Smithsonian best small-towns list; 2) the cities’ current median housing value; 3) peak value in recent years; 4) bottom value in recent years.

1. Chautauqua, New York
No data at, but here are the numbers for a current listing: $425,000, 4-bedroom, 2 bathrooms, 1,653 square feet
My thoughts: I visited Chautauqua in the late 1970s. It felt like a heaven for lifelong learners.

2. Healdsburg, California
Current median housing value: $570,200
Housing values peaked at $629,000 in 2005
Housing values bottomed out at $442,000 in 2011
My thoughts: I visited Healdsburg in the late 1990s and at the time I said that if I could live anywhere, it would be Healdsburg: world-class food and drink, nice climate. In recent years Fort Collins, Colorado has emerged as my preference: sunshine for more than 300 days a year, not far away from my favorite golf destination on the planet.

3. Williamsburg, Virginia
Current median housing value: $339,000
Housing values peaked at $359,000 in 2008
Housing values bottomed out at $297,000 in February 2013

4. Steamboat Springs, Colorado
Current median housing value: $359,000
Housing values peaked at $604,000 in 2008
Housing values bottomed out at $342,000 in January 2012

5. Woods Hole, Massachusetts (most expensive)
Current median housing value: $727,000
Housing values peaked at $796,000 in 2004
Housing values bottomed out at $656,000 in 2010

6. Marietta, Ohio
Current median housing value: $149,000
Housing values peaked at $167,000 in May 2003
Housing values bottomed out at $117,000 in 2009

7. Beaufort, South Carolina
Current median housing value: $227,000
Housing values peaked at $296,000 in 2006
Housing values bottomed out at $220,000 in 2011

8. Sedona, Arizona
Current median housing value: $381,000
Housing values peaked at $541,000 in 2007
Housing values bottomed out at $337,000 in 2011

9. Nebraska City, Nebraska
Current median housing value: $118,000
Housing values peaked at $139,000 in August 2013
Housing values bottomed out at $96,000 in 2011

10. Lanesboro, Minnesota
Current median housing value: $129,000
Housing values peaked at $174,000 in 2009
Housing values bottomed out at $119,000 in 2010
My thoughts: charming little town, terrific bicycle trails, but Lanesboro is very remote.

11. Spring Green, Wisconsin
Current median housing value: $256,000
Housing values peaked at $262,000 in 2007
Housing values bottomed out at $211,000 in 2009
My thoughts: Frank Lloyd Wright grew up here, countryside is beautiful, Madison is close.

12. Havre de Grace, Maryland
Current median housing value: $239,000
Housing values peaked at $300,000 in 2007
Housing values bottomed out at $228,000 in 2012

13. Columbia, Pennsylvania (least expensive)
Current median housing value: $91,000
Housing values peaked at $107,000 in 2008
Housing values bottomed out at $90,600 in July 2013

14. Mount Dora, Florida
Current median housing value: $156,000
Housing values peaked at $241,000 in 2006
Housing values bottomed out at $133,000 in 2012

15. Ketchum, Idaho
Current median housing value: $650,000
Housing values peaked at $1.1 million in 2008
Housing values bottomed out at $495,000 in 2011
My thoughts: Ernest Hemingway died here!

16. Montpelier, Vermont
Current median housing value: $242,000
Housing values peaked at $285,000 in 2005
Housing values bottomed out at $199,000 in 2008

17. Harrodsburg, Kentucky
Current median housing value: $139,000
Housing values peaked at $189,000 in 2008
Housing values bottomed out at $139,000 in 2014 and in 2011

18. Silver City, New Mexico
Current median housing value: $180,000
Housing values peaked at $192,000 in 2009
Housing values bottomed out at $169,000 in 2012
My thoughts: if I was choosing a place to live from this list, Silver City is the first place I’d visit. New Mexico’s climate is ideal year-around (average high temp in the summer is 89 degrees) and I enjoy studying the state’s colorful history.

19. Decorah, Iowa
Current median housing value for the county in which Decorah is located: $145,000
Housing values peaked at $168,000 in November 2013
Housing values bottomed out at $99,900 in 2011
My thoughts: my wife went to school here, at Luther College; the college makes Decorah special; the town is Mecca for Norwegians.

20. The Dalles, Oregon
Current median housing value: $177,000
Housing values peaked at $225,000 in 2011
Housing values bottomed out at $165,000 in 2009

21 Things We Love and Hate About Being Solopreneurs (in GIFs)

In a typical day, how many times do you swing back and forth between loving the stuff you’re working on and hating it? Two times? Ten times? Fifty times? I’ve never kept track, but I know there can be a lot of love/hate for me, even within an hour.

But that’s the nature of the work. And it’s why we love the solopreneur life — it’s never dull and it’s seldom predictable.

With that, let’s look at 21 things we love and hate about being solopreneurs.

1. You LOVE Not Having This Guy As Your Boss


2. You HATE Your Inner Taskmaster


3. You LOVE Coming Up With Brilliant Ideas


4. You HATE When Your Ideas Don’t Work

marketing sucks

5. You LOVE Getting Paid


6. You HATE When an Account Goes Past 60 Days

soprano nobody talk

7. You LOVE Being Productive

carrey productive

8. You HATE When Your Computer Crashes


9. You LOVE Whipping the Competition


10. You HATE Anxiety Attacks

spongebob scared

11. You LOVE Feeling Appreciated For Who You Are


12. You HATE When Nobody’s RT’ing Your Tweets


13. You LOVE Landing a New Client


14. You HATE When Your Biggest Client Dumps You


15. You LOVE Being Your Own Boss


16. You HATE When Your Website Breaks

computer died

17. You LOVE Your Staff

dog paper

18. You HATE Being Bone Tired and Working Against a Deadline


19. You LOVE When Criticism Rolls Off Your Back


20. You HATE When Your Kids Have a Day Off From School


21. You LOVE It When a Plan Comes Together


The Solopreneur Life Launches Subscription Plans That Include All Content has been free since its launch in 2010. This week the site enters the vanguard of online publishing — offering all of its content to paid subscribers. (In other words, I’m erecting a dreaded paywall.)

What the Paid Subscriptions Include

You get everything:

Total access to’s current and future catalog of special reports, guides, workbooks, books, and e-books, including:

• The Solopreneur Life’s newest e-book release, “Threadbare to Billionaire: J.K. Rowling’s Solopreneurial Magic and How You Can Use It to Spark Your Business” ($4.99 value)

• “The Solopreneur Life (the book),” ($9.99 value)

• “Relationship Marketing for Solopreneurs” book ($11.99 value)

• “Relationship Marketing for Solopreneurs Workbook,” an exclusive for paid subscribers ($5.99 value)

• “Solopreneur Emergency Turnaround Handbook,” an exclusive for paid subscribers ($19.99 value)

“The Collections Packet,” is contract language and collections letters that I have developed and used in compiling my 99.93 percent collections rate over the past 21 years, an exclusive for paid subscribers ($10 value)

• Total access to all past, present, and future articles

• Total access to “The Best of The Solopreneur Life Radio,” which I have just published

• A unique RSS feed that shows you the content as it is published, without delay

• The ability to link to any article from the site

How It Works

Visitors receive five free pageviews. (February 8 update: I’ve bumped this up to 10 free views.)

Then there are three subscription options: 1 month ($4); 6 months ($14); 1 year ($24). Subscribers also have the option of paying more than the subscription price (making a donation, in other words).

The subscriptions are administered by, a provider of online subscription management services.

Please consider being a subscriber, and let me know if you have any questions. And tell me what you think of Tinypass’s system (they have competitors).

Why Go Down the Subscription Route?

I placed The Solopreneur Life up for sale in August. But a funny thing happened on the way to the auction block: I learned that I didn’t want to sell it.

I kept The Solopreneur Life and will be giving my full attention to it. But I needed to change some things:

1) I sold my golf website, which was a painful thing to do because I had a total blast producing the content. But it took too much time away from

2) I invested time and money this fall in a renewed study of several small-business topics. That effort is beginning to bear fruit: a recent series of copywriting articles; an in-depth “how-to” on copywriting that I’m writing; and publication of my new e-book, “Threadbare to Billionaire.”

3) Finally, I calculated that has to be self-sustaining.

My reality lines up with what Jessica E. Lessin, editor of subscription-only website, says: “The race for pageviews and ad dollars is causing publications to focus on quantity over quality.”

That’s a race I’m not going to run.

Playing to My Strengths

The “sales funnel” is a neat concept, but it’s not me. I’ve made a few runs at producing “programs,” and I don’t think it’s a strength of mine.

My “sweet spot” is things like:

• The new J.K. Rowling e-book — examining how and why she became so successful was great fun because I learned so much about succeeding at the highest level. Similar projects are in the works.

• Producing the Featured Soloists series and turning those articles into a book. I have a project in the same vein that’s ready to go: “How I Made My First $25,000,” an ongoing series of articles with solopreneurs.

• The features and how-to posts I write for the website.

• Solopreneur-related news and trend analysis, which I haven’t done very much of in the past.

Bottom line: I’ll be producing content that I, myself, want to read. It’s an approach that’s worked for me since I was a cub reporter in my first journalism job.

Writing About It

I will be writing periodic posts about the leap into subscription-based online publishing — the things that worked and the things that didn’t.

I hope my experience will inform future decisions you make about paywalls.

Cool Niche Businesses: 5-Hour Energy Went From Zero to $1 Billion in Less Than 10 Years

In my ongoing look at cool niche businesses and products, I take the measure of a product that launched a new niche market: the “energy shot.” It’s not the first product that’s taken the size tack; another is Tic Tac, the tiny breath-freshener product that was introduced in 1969.

The Need/Want: A small-portion energy drink
The Business: 5-Hour Energy
There are many ways to skin a niche. One is by size. That’s what Manoj Bhargava did when he created his now-ubiquitous, 2-ounce “energy-shot” product, 5-Hour Energy.
[Read more…]

Solopreneur Poll: What Generates the Most Revenue For Your Business?

I’ve had “polls” as an item on my “story ideas” list for more than a year. Today is the day I got ‘er done!

Your voice is needed, so participate in the poll and tell others about it, too. If this goes well, there will be more solopreneur polls in the future.

If you have an idea for a poll question, let me know and I’ll give you credit in the poll for contributing the question.

FYI: I used the free version of to create the poll.

[polldaddy poll=7562116]