I found out yesterday that my trademark application for The Solopreneur Life has been approved! The approval wraps up an application process with the United States Patent and Trademark Office that took nearly one year.
I was able to navigate the process by myself, but I wouldn’t recommend the DIY approach. Your trademark application is one of the most important things you’ll ever do for your business, and you probably can’t afford to make mistakes that will cost you time and money.
For example, my initial application was missing a required element; without the oversight, the process would’ve taken only five or six months.
And if had it to do over again, I would apply as soon as I settled on the name for my online presence. I would have gained six weeks with a more timely filing.
For more information, read this introduction to trademarks for solopreneurs.