Fifty-four weeks ago I wrote an article titled, “Should I Use Pay What It’s Worth Pricing?”
When I wrote the piece, I felt pretty certain that I would implement Pay What It’s Worth for my coachsulting services.
The article has drawn 23 comments, and the opinions in the comments caused me to pause and reassess. Ultimately, I did not do Pay What It’s Worth, and as I look back to November 2010, I think I came to Pay What It’s Worth from a selfish place — wanting to get paid for what my services are worth. The emphasis was on me.
Today I’m think/hope I’m at a different place — my motivation is to put my services to use for people who need help the most. I see four causes for the shift:
● Last year’s Solopreneur Life Survey results, which showed that many solopreneurs are struggling mightily — 51% of the survey participants said they made less than $20,000 in 2010. That finding startled me and changed my perspective.
● Recognition over the past year that I want to and should be working with aspiring and new solopreneurs — a market niche that I know isn’t exactly swimming in cash.
● Recognition that it energizes me to have a business structure that’s rooted in a social mission.
● Recognition that my business can contain a social mission. In this case, it’s to provide resources, services, and opportunity to people who might be running out of options.
So today I am making the change to Pay What You Can pricing.
Pay What You Can — The Solopreneur Life way — lists the “full rate” for my coachsulting services. Clients are free to pay less, or more, than my rates.
Also, individuals, businesses, and organizations can donate to The Solopreneur Life’s Pay What You Can program. Donations will help make Pay What You Can sustainable, and donors will be recognized on a donors page at TheSolopreneurLife.com.