The Niche: Teaching young hockey players in Finland how to be goaltenders.
The Man: He’s called the High Priest, the Yoda, the Obi-Wan-Kenobi, The Oracle, The Zenmaster of goalie coaches.
His name is Urpo Ylönen. People call him Upi. He lives on the southwest coast of Finland in the city of Turku. He’s an unassuming 70-year-old. His office is a sheet of ice.
He uses unconventional methods to teach a unique style of goaltending. (Who knew there was a different way to stop a puck?) And his work over the past 20 years is yielding the finest goaltenders in the world. Consider: