Shiny Object Syndrome is the urge to spend money and time on something new. Most solopreneurs fall victim to Shiny Object Syndrome at some time or another. It hurts your confidence, ruins your productivity, and diminishes your ability to move forward.
Shiny objects typically are new methods, software, or moneymaking schemes; the marketing for shiny objects plays on your fears and insecurities. Succumbing to Shiny Object Syndrome is like being hit by a tornado, only in this case it’s your business that’s flattened.
Fortunately, there are two proven ways to beat Shiny Object Syndrome.
How to Beat Shiny Object Syndrome
In working with my coachsulting clients, I have found two methods that work against Shiny Object Syndrome.
1. Wait two weeks. When I was a kid, my Dad gave me this advice, and it has stuck: “If you want to buy something, wait two weeks. If you still want it after two weeks, then buy it.”
The same approach applies to Shiny Object Syndrome. Wait two weeks before deciding whether or not to pursue a new opportunity, process, or method. In most cases, your enthusiasm for the shiny object will subside, or you’ll forget about it altogether!
And if you can’t remember it, then it wasn’t important, right?
2. Hold the shiny object up against your business strategy. “Your strategy should guide you to determine how best to accomplish your mission,” says fundraiser Douglas Shaw. “If the shiny new object doesn’t fit with the strategy, ignore it.”