I despise Taboola. It’s the company behind those “Content You May Like” and “Around the Web” click-bait ads that damage so many websites.
Taboola’s widgets include thumbnail photos and headlines that trick readers into believing they’re clicking on editorial content. The content is paid for by Taboola advertisers. (I’m not going to include a link to Taboola, BTW.)
Taboola’s closest competitor, Outbrain, is similar. Outbrain was founded in 2006, and Taboola went into business in 2007. Both companies have attracted millions of dollars in funding from venture-capital firms.
But then both companies chose to take a very low road.