Every online-marketing pro talks about the importance of growing your list. They’re right, of course. But if you’re a solopreneur who provides client-facing services, how do take your website traffic and turn it into new business? Specifically, how do you create lead magnets that yield high-value leads and ideal clients?

In this post I share how to create lead magnets that convert your website visitors into leads. (Lead magnets are also known as: opt-ins, incentives, invitations, and ethical bribes. I think lead magnet is the best term for describing what client-facing service providers are trying to achieve.)

Throughout the post I’ll display examples of excellent online lead magnets. At the bottom I provide links to the sites and authorities that are referenced. And in the post you’ll learn:

• What lead magnets must do, in order to be effective

• A method for creating lead magnets that attract your best prospects

• Where to place lead magnets on your website
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