A new, totally overhauled version of TheSolopreneurLife.com went live on December 8, 2014. Since then the website has experienced the following results:
• Page views are up 119 percent.
• Leads are up 850 percent.
• Closes are up 636 percent.
This post explains how I did it.
Victory Has at Least Two Fathers
In the area of free inbound-marketing resources, I’m here to tell you I’ve found no better resources than Massachusetts-based HubSpot and Connecticut-based Impact.
Inbound marketing refers to marketing activities that bring visitors in, rather than having to go out to get prospects’ attention. Common inbound-marketing tools are: blogs, e-books, e-newsletters, podcasts, video, whitepapers, and social-media platforms.
HubSpot is an inbound-marketing software platform that helps companies attract visitors, convert leads, and close customers. HubSpot’s target customers are marketing and ad agencies. Impact is one of those marketing agencies. (In their content, HubSpot and Impact till a lot of the same ground, but they come at it from different directions.)
I’ve learned a lot just by studying the two company’s websites and how they do things. Their sites are a wonderful convergence of form and function, design and results.