Six weeks ago I made an easy list-building tweak. Since then I’ve experienced a 345-percent increase in the number of newsletter signups I receive per month at my website.
And if you’re like me, you’ll want to kick yourself when you learn how small the tweak is.
Six weeks is a very small sample size, but I have every reason to believe the increase is not a fluke. In 2013, the inbound-marketing company HubSpot made the same change I did and more than doubled its number of subscribers in three months.
Here’s what I did: I added a check-box field to all of my landing-page forms so visitors can subscribe to my newsletter with just one click.
This is what the check box looks like: