This is a guest post written by small-business consultant Rob Place.
Client-focused (clifo) solopreneurs have to come to terms with one fundamental question when they start their business: how will I deliver my service to the client? Will I coach, consult, train, or freelance? This post looks at the revenue model for each, how to market each, and tips on which one to specialize in.
Overview of Each
Clifo solopreneurs leverage their skills to make money—be it through Web site design, copyrighting, blogging, business-plan writing, photography, accounting, etc.—and at some point when hanging their shingle, they have to decide how they’ll deliver their expertise to their clients. Value can be delivered to clients through empowering (coaching), problem-solving (consulting), educating (training), or producing (freelancing).