If your business gets leads and clients online, then the one and only objective of your “About” page is to eliminate any suspicion that your website is a front for organized crime. I’m not kidding about this at all. You know that you’re not a foreign-based gangster who steals people’s personal information. But strangers who […]
If you’re looking for a sure-fire way to annoy visitors to your blog, don’t put the timestamp on your blog posts. Here’s an example of what can happen when you don’t use the timestamp. This morning I spent 4 minutes reading an article that was linked on Twitter. The article was regarding a Google announcement […]
A new, totally overhauled version of TheSolopreneurLife.com went live on December 8, 2014. Since then the website has experienced the following results: • Page views are up 119 percent. • Leads are up 850 percent. • Closes are up 636 percent. This post explains how I did it. Victory Has at Least Two Fathers This […]
In the midst of moving TheSolopreneurLife.com to the Rainmaker platform, I spent time in the The Solopreneur Life’s basement, sifting through the site’s archive of more than 400 posts. I was searching for the best ones. Here they are.
When you publish a blog you have the option of including — or not including — the date of the publication of your posts. My recommendation: include the date. If you’re not publishing on a frequent, regular basis, the temptation is strong to not include the date. Resist the temptation. Your readers won’t hold it […]
What works and what doesn’t when promoting your small business online? A Westerville, Ohio-based marketing company named Triad decided to find out. Triad’s 2012 case study follows a start-up summer camp through its first year of business. In 6 months Triad used different marketing techniques, spending similar amounts on each option. It’s a valuable article, […]