Today while I was eating my lunch — a piece of egg-plant quiche and then a blueberry Chobani with Toll House chocolate chips added (shame on me!) — I was skipping around in John Carlton’s book “The Entrepreneur’s Guide To Getting Your Shit Together.”
Carlton is one of the most successful copywriters of the past 25 years, and he’s an irreverent storyteller. I regularly read bits of his “The Entrepreneur’s Guide” for inspiration and ideas.
Today I found this gem: