In the name of efficiency, some people say you should autopost your social-media posts to multiple platforms. I disagree. These are “social” platforms, after all, and automation is rarely effective for building long-term relationships.
Shona Mackin, a consultant based in Melbourne, Australia says:
“You must…understand that pushing bland, recycled content on your Facebook page and bombarding your Twitter followers with auto-post links and retweets is much worse than bad etiquette. It shows your true lack of understanding the psychology of engagement. And an unengaged audience, no matter what social media channel and ecosystem they reside in, can quickly turn your social network into a ghost town.”
So what’s a busy solopreneur to do when time and resources are precious? The solution is to discard the shotgun social-media approach and grab a rifle. Follow these three steps, and you’ll be on solid ground:
1. Determine which platforms your customers/clients use the most
2. Select one or two of the platforms
3. Do them really well