I typically don’t post on Friday afternoon, but I didn’t want you to miss this.
Google yesterday launched an upgrade to its search engine, adding social results for users signed in with their Google accounts. In addition to traditional website search results, searchers will start seeing results from their friends on Twitter, Blogger, Flickr, LinkedIn, etc.
So what, right? Um, not so fast.
Here are the ramifications of Google’s move, according to HubSpot:
With this latest update from Google, rank officially died as a metric for businesses to obsess over. It now doesn’t matter if you rank in the top slot for a certain keyword, because Google is quickly scaling personalized and social search. This means that everyone who searches will see a different page of results, based on their location, search history and their connections accross the social web.
You won’t get any complaints from me. But my questions are: How does this affect PPC strategies? What opportunities does this present for solopreneurs? In the comments below, let me know what you think.