This afternoon I went to my Mailchimp to make a change to a signup form. At the forms list, I scrolled down and saw “Subscriber popup.”
UPDATE February 1: Well, that didn’t last long. After installing the popup, my sign-ups fell off a cliff, as did my page views and average time on the site. So I pulled the plug. I think the problem is that the popup appears too quickly; five seconds isn’t enough time for people to get into the site. If Mailchimp gives me the option of setting the time to 30 seconds or 1 minute, I’ll give the popup another try.
Yep, Mailchimp has finally added popup forms. It’s about three years overdue. (Mailchimp apparently had a popup in the past, but the first time I heard about it was in Mailchimp’s announcement of this new popup. Mailchimp calls its old one the “evil” popup…and offers no explanation for why it was evil…okay…moving on.)
Popup technology is abused more than any other online tool. It’s a shame because, when used properly, popups can be helpful to both the reader and the website operator.
I’ve tried several popup products (5, 10, 15?), and you’ll notice that popups are absent from my Tools That Work page. I’ve had three issues with popups that I’ve tried: bad graphic design; negative effect on my website’s speed; and poor conversion results.
I hope the Mailchimp popup performs better. But if it doesn’t, I will be implementing the use of a fixed banner (an element at the top of the site that doesn’t move as you scroll down) that I’ve been working on.
I created a Mailchimp popup form today for TheSolopreneurLife.com. Here are my first impressions.