Client: “I finished writing my e-book and I self-published it.”
Client: “Thank you! Right now I’m trying to put together a media tour to promote my book. But nobody at the newspapers, websites, or radio shows is returning my emails. Even the podcasters and bloggers are ignoring me. What I am doing wrong?”
Me: “Let me take a look at your media kit.”
Client: “What’s a media kit?”
Me: “Ah, that’s your problem. You need a media kit to send to editors, producers, prodcasters, etc. The kit tells them why you’d be a good story or a good interview. It gives them everything they need to prepare for interviewing you for an article, or having you on as a guest.
“It also gives them everything they need to promote the article, post, or show. So basically, a media kit solves the media person’s problem of finding good content.
“And you have to understand that media people get inundated by media requests and media kits every day, so your media kit has to compete with kits that are produced mostly by public-relations firms.”
Client: “How do you know so much about media kits?”
Me: “When I was editing magazines and newspapers, I was the person being inundated by media kits.”
That’s not verbatim from a recent conversation, but it’s close.
Alright, you have a new product, service, or new data or a new study, or even a new business, and you want to promote it. You need a media kit. I’m going to show you how to make one.
When I was promoting my book, The Solopreneur Life, a radio host told me my media kit was “the best media kit I’ve ever seen.”
That made me feel good. I don’t know if it’s the best media kit ever, but it got me tons of PR bookings and ultimately helped me sell a lot of books.
To show you how to make a media kit, I’m not going to give you a bunch of PR theory. I’m going to give you my media kit, the exact one I sent to generate PR for my book. Here you go, get my media kit.