There’s a lot of discussion about how narrow a solopreneur’s niche business should be.
Seth Godin maintains that the secret to being the best in the world is to make the “world” smaller, i.e. to narrow your niche.
He tells the story of Alan Scott, who was the best artisan pizza-oven builder in the world. “It was a niche that didn’t exist before, but it spread, it engaged people, it created a tribe that supported him. Alan was passionate about his craft and wasn’t shy about sharing it. He trained others and turned it into a movement.”
Godin says: “It’s entirely possible that you will choose a niche that’s too small. But it’s much more likely you’ll shoot for something too big and become overwhelmed. When in doubt, overwhelm a small niche.“
But your niche must be broad enough to support your business. Your niche is too narrow if there’s not enough potential business for you to meet your revenue goals. Your niche is too broad when you don’t have a clear picture of who your customer is and what they want and need.
What About Your Niche?
I want to know about your niche. How narrow is it? Did you start wide and get narrow, or the other way around, or has your niche stayed the same? How did you find (or create) your niche? If you started over, what would you do differently? Share your thoughts in the comments below.
What About Your Niche Business?
If you need help identifying and building your niche business, complete the form below and I will be in touch soon.