In my “Friday Bits” columns, I write about solopreneur-related news, info, and amusements.
Last week I was searching for a good-value Pinot Noir and found ReverseWineClub.com, a website that “thumbs its nose at bottles over $20.” Publisher Jon Thorsen has built a terrific site for finding inexpensive wine.
I encourage you to visit ReverseWineClub.com for ideas on how to monetize your website. Make note of how he uses calls to action.
Inmates Start Their Own Businesses
Anne Field wrote an article for Crain’s New York Business about how some former inmates — who struggle to get hired when they leave prison — are starting their own businesses. Check it out.
Consumers’ Holiday Shopping Plans
BurstMedia has published the results of a survey of how and when consumers plan to shop during this holiday season.
This finding surprised me:
Mobile devices are increasingly used for shopping. Overall, 45.7% of respondents will use smartphones and 41.3% will use tablets to go online and shop for holiday products and gifts — far outpacing year-over-year usage.
The survey’s respondents must be extremely tech-savvy; I don’t think 45.7% of the general population is using smartphones to shop.
Blogging As David vs. Goliath
Check out PushingSocial.com’s original take on competition, “David vs. Goliath Blogging.”
Stanford Smith writes about how you can win, even if you have a small business. And Smith argues that you have to compete, whether you like it or not:
When they [readers] decide to entertain, educate, or inform themselves, they use a cruel calculus to determine who will get their attention. They want one reliable resource not two. One is efficient. Two is work. You have to compete for that one position.
I agree, to a certain extent, but my experience has been that my business does better when I align myself with people who appear to be competitors.
How to Spot Manipulation
Finally, LeadershipFreak.com has a post on how to spot and overcome manipulation.
The article points out that manipulators often begins with flattery. “I really admire your ability to…”