I‘ve been thinking about the forks in the road that we face in our solopreneur lives.
Some of the forks are big ones, and making the wrong choice can have huge ramifications for our businesses. For example, should I quit my job — or not?
Other forks are small, and there isn’t a right or wrong answer — for example, using Webtype or Typekit for a font service.
Here’s an extremely partial list of questions that we face. (To help you make your decisions, click here for a post about the eight decision-making perspectives.)
• Narrow niche or super-narrow niche?
• LLC or S-Corp?
• Shared space or home office?
• Put the kids in daycare, or not?
• Mailchimp of AWeber?
• Bluehost or Media Temple?
• Give it away or sell it?
• WordPress.com, WordPress.org, or Rainmaker?
• Genesis or Thesis?
• Daily or weekly blog posts?
• Outsource my bookkeeping or do it myself?
• Twitter, Facebook, LinkedIn, Instagram, or YouTube?
• BlogTalkRadio or self-hosting?
• Feedly or Flipboard?
• Createspace or Lulu?
• Learn to code, or not?
• Left sidebar or right sidebar?
• Google AdSense, display ads, no ads?
• This photo or that photo?
• My name or my business name on the Twitter account?
• Ask for the sale now, or later?
• Guest posts, or not?
• iPhone 6 or another iPhone 5?
• Batchbook or Highrise?
• Typekit or Webtype?
• LeadPages, Unbounce, or OptimizePress?
• LinkedIn group, Facebook group, or BuddyPress?
• Newspaper advertising, or radio?
• Should I bring my computer on vacation, or not?
• Google+, or don’t even bother?
• Jpg’s or png’s?
• Should I buy the .org, .biz, and .info versions of my domain?
• Evernote or OneNote?
• Should I charge $97, $99, or $100 for my product?