How was your weekend? I spent most of mine beefing up The Solopreneur Life’s Facebook “fan” page. It’s not what I was planning to do with my weekend.
But when I heard late last week about the latest Facebook changes, I knew it was a game-changer for me, and I suspect it will have big implications for a huge number of solopreneurs. Facebook, all of a sudden, is in play for solopreneurs’ social-media efforts.
The reason? For me it’s pretty simple.
It’s the new ability to switch back and forth from my Facebook “personal” presence to my “business” presence. I have one Facebook account, and within that account are my personal page and my business “fan” page. Prior to the changes, I wasn’t able to fully participate on Facebook as my “business” presence. (I posted links to all of my articles there, but I wasn’t being social.) As a result, Facebook was worthless to me, because I wanted to keep my personal and business interactions separate.
To back up, I think all of The Big Three (Twitter, Linked In, Facebook) can be effective for solopreneurs, and it’s personal preference that determines which one is best for you. My preference is Facebook, but I had been using Twitter instead, because of the Facebook deficiencies. (Linked In doesn’t feel “right” for me. When I go there, I feel like I’m stepping into a job interview: wearing a suit and tie, carrying my resume, and speaking officiously.)
The reasons why I prefer Facebook include: discussions have a longer shelf life than Twitter; the visual element is stronger than Twitter; the user interface is easier for me to use than Linked In.
It’s Time to Get to Work
Knowing that Facebook now was viable, I had work to do. To build up my Facebook fan page, I did three things:
• Created a landing page (also called a welcome page). For this step, I relied on Social Mouth’s step-by-step guide, “How to Build Your Facebook Landing Page (If You’re Not a Programmer).” I highly recommend it. I also used Smart Passive Income’s video, “How to Create a Facebook Landing page (UPDATED!).
I will continue to tweak the landing page, but I am happy with my starting point, which communicates what The Solopreneur Life provides (“Resources. Connections. Community. For Solopreneurs.”) and how we as solopreneurs can participate in The Solopreneur Life community.
• Created hotlinks for the landing page. Image Maps is an amazing tool for simplifying this important, but technical, task.
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• Created a new image to upload to the page sidebar
• Tweaked and re-started my Facebook advertising
• Began posting on my page and participating on other people’s pages.
• Installed on my Web site a WordPress plugin that places a “Like” button at the bottom of all my posts.
That’s it for now.
One thing I’d still like to see with Facebook is the ability for business pages to “Like” pages that belong to individuals. (If that’s already possible but I haven’t figured it out, let me know!) Why? Because many solopreneurs use their personal pages as their business presence on Facebook.
I am very interested to see how Facebook functions as a tool for my business, now that I will be investing time into it. (Remember, social media should support your business goals; social media is not an end in itself.) Will Facebook ROI surpass other tools? For me, I see Facebook taking away from Linked In. I will adjust my use of Twitter but I definitely won’t abandon it; I will use it differently and in tandem with Facebook.
What Do You Think?
What are your plans for Facebook? Is it a social-media game-changer for you, too? Or not so much? Share your thoughts below.