Advertising legend David Ogilvy used the video below to explain his “secret weapon.”
Even though Ogilvy focuses on direct response in this video, his message applies to you and me today: the function of all sales/marketing/advertising is to sell, and successful advertising is based on knowing the consumer.
As you watch, pay close attention to how Ogilvy says he quickly grew his ad agency. What did he do? How can you apply it to your business?
Finally, keep these questions in mind: If Ogilvy was alive today, how would he use digital advertising and social media? Would he use direct mail? If not, how would he replace it?