DISC is a behavioral model based on the work of Dr. William Moulton Marston (1893–1947) to examine the behavior of individuals in their environment or within a specific situation. I think it gives us as solopreneurs a framework for understanding ourselves, our clients, and our collaborators.
In a typical day, how many times do you swing back and forth between loving the stuff you’re working on and hating it? Two times? Ten times? Fifty times? I’ve never kept track, but I know there can be a lot of love/hate for me, even within an hour. But that’s the nature of the […]
My wife says our kids make us smart. She means that our daughters make us aware of things in the world that we otherwise would know nothing about. For example, when our girls were small we became very familiar with a parallel universe of: Safety: outlet plugs, edge and corner guards, bathtub seats, back-facing car […]
As solopreneurs, we often focus on customer characteristics but in the process we fail to figure out what’s inside our customers’ heads. In his book, The Sales Bible: The Ultimate Sales Resource, Jeffrey Gitomer lists reasons why people buy products and services: • To solve a problem • They need it • They think they […]
My 14-year-old daughter is The World’s Toughest Negotiator. (Consider yourself forewarned.) She’s held the title for the past 12 years. I think she’d be a magnificent Hollywood agent, and as of last week she wants to attend UCLA and major in psychology. What’s the secret to her negotiating success? It’s simple: she asks for what […]
There’s a lot of discussion about how narrow a solopreneur’s niche business should be. Seth Godin maintains that the secret to being the best in the world is to make the “world” smaller, i.e. to narrow your niche. He tells the story of Alan Scott, who was the best artisan pizza-oven builder in the world. […]
No solopreneur ever went wrong doing these things.
These Are the Results of The Solopreneur Life’sCrowdsourced Question #1 The Solopreneur Life Crowdsourced Question (the name just rolls of the tongue!) is a new, occasional feature for The Solopreneur Life. It’s kind of the like the “Person on the Street” feature that newspapers used to publish. I’m hedging my bets and saying “occasional.” While […]
It’s seemingly part of the solopreneur how-to canon: “Work with people you like.” It sounds great and it makes sense; you didn’t beceome a solopreneur to work with clients that you hate, right? But as a solopreneur, how do you know if a prospect is someone you will enjoy? How do you determine that a […]
This article was written by Laura Petrolino, managing director of Flying Pig Communications, a communications and business consulting firm that focuses on the needs of startups, small businesses, and nonprofits. She also serves as Chief Communications Officer at Ignite Venture Partners, which brings together consulting, capital, and concept incubation to build value in businesses of […]