Today I was at the Business Insider website and they had a piece of research that I wanted to read. The site said:
“For full access to all BI Intelligence reports, briefs, and downloadable charts on the digital media industry, sign up for a two-week trial.”
OK, that’s fine, I thought. I’ll give them my e-mail address and give it a try.
When I clicked through I learned that an annual subscription for one user is $495. Wow, that’s pretty steep. Then I read:
“Sign up now to get instant access to all BI Intelligence content. Your satisfaction is guaranteed. Try BI Intelligence for two weeks – cancel before the end of your trial period and we will refund the full amount.”
Hah! I don’t know about you, but giving a stranger $495 isn’t a “trial.” It’s a fail. Instead of collecting my name as a lead and possibly converting me in two weeks, Business Insider pissed me off.