Can we talk?
I am going to say this because I care: your blog and Web site have spelling, punctuation and usage mistakes. Some of the mistakes are big.
Are we still friends? Oh, good.
Hey, nobody wants to hear that their blogs have errors, but all blogs do, even the best ones. As a matter of fact, I just looked at one of the most famous blogs on the planet. It took me 5 seconds to find a huge mistake. It was in the first sentence of the front page! Why are there so many blunders?
There was a time when copy editors read all text prior to publication, but you can’t afford to have a copy editor working next to you. Spell check and grammar check are wonderful, but they aren’t perfect, and you often forget to use them.
The mistakes on your site may seem minor, but don’t lie to yourself. They are costing you money:
• Visitors to your site are distracted by the errors
• Visitors aren’t spending as much time on your site
• Visitors are less likely to recommend your site to others
• Visitors are less likely to do business with you
If you want to fight this battle alone, I wish you well and recommend you pack three books:
• “The Only Grammar Book You’ll Ever Need,” by Susan Thurman
• “On Writing Well,” by William Zinsser
• “Eats, Shoots & Leaves,” by Lynne Truss